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Our Idea

The BEE CITY inspires you to adopt Honey Bees as a domesticated bee and your pet, thus providing them with an opportunity to serve you and your environment.

SDG- Sustainable Development Goals

Dr. Madhurita Gupta through her NonProfit Myvets Trust and BEE CITY INDIA is achieving the United Nation’s UNDP (United Nations Development Programme) Sustainable Development Goals (SDGs) and contributing to an Agriculture-based Rural Green Economy through her initiative for food security and biodiversity, contributing directly towards diverse economic, social, cultural and ecological values, which is now widely acknowledged nationally & internationally for the Social Impact it has been creating at the grassroots level. 

Our main focus is on apiculture to support their livelihoods, deliver quality products, and ecosystem services. The recent COVID-19 pandemic has had an undeniable impact on beekeeping and livelihood of various sectors. Myvets Trust is supporting rural communities and improving food and nutrition security during these challenging times by highlighting the importance of bees and beekeeping, including traditional knowledge and practices, the use of bee-derived products and services, and their role in achieving the Sustainable Development Goals (SDGs) in line with UNEP (United Nations Environment Programme) through various outreach & sensitization activities under Atmanirbhar Bharat and  providing employment to people from marginalized communities and making them self-reliant through Apiculture.

rural-empowerment

BEE CITY SDG GOALS

Prevent Poverty

Fight Hunger

Provide sustainable livelihood in Agriculture

Honey Bees promote biodiversity and a vibrant ecosystem

Objectives

  • To harvest organic raw honey at home.
  • To increase per capita honey consumption in India.
  • To promote URBAN BEE KEEPING.
  • Conservation of Honey Bees.
  • Transforming Cities into BEE CITY INDIA.
  • To promote Kitchen/Backyard Farming.
  • To raise awareness of the role pollinators play in our communities and what each of us can do to provide them with a healthy habitat.
  • Incorporated cities, towns, counties and communities across the country are invited to make these commitments and become certified Bee City.

President's Quote

Dr. Madhurita Gupta

President, Myvets Charitable Trust & Research Centre & Founder of MADHUVAN

“With Bee Smart City, we have established a strong community and stakeholders to realise the implementation of Bee Smart City Projects in the pursuit of Sustainable Development Goals and to connect all Smart City stakeholders with proven long-term environmental conservation solutions”

MADHUVAN™ PRODUCTS

Madhuvan™
TULSI/HOLY BASIL HONEY

Procured from Bees reared in a Tulsi/Holy Basil flowering plant farms

Madhuvan™
MUSTARD HONEY

Procured from Bees reared in a Mustard flowering plant farms

Madhuvan™
AJWAIN HONEY

Procured from Bees reared in an Ajwain flowering plant farms

View all Products

One in every 3 bites of food we eat is courtesy of insect pollination. Equally important, 90% of all wild plants and trees rely on pollinators for the survival of their species.

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Bee House
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Bee City
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Bee Farm
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Bee Industries
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Bee School
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Bee Awards
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Bee Village

Testimonials

The goodness of Madhuvan's raw organic honey is difficult to put into words and can only be experienced. You really feel the goodness of nature and the raw organic quality in every drop you consume. When you buy Madhuvan's products, you are not only contributing to the environment and creating opportunities for the marginalised farmer community but also helping to avoid Human-Elephant conflicts with Bee City's installation of beehive fencing. Madhuvan's honey is also an immune booster and helps in boosting our metabolism.
Mr. Aditya Jain
Mr. Aditya JainGroup EVP – HR, HCC Group
"Madhuvan Honey is neither heated nor ultra-filtered to keep the beneficial Bee Pollen and Enzymes intact. There is absolutely no adulteration. No added sugar, no added flavours, and no chemicals or antibiotics. And, the best thing is it is completely Natural, Organic & Raw, and provides shield against COVID-19."
Dr. Vishnu Magare
Dr. Vishnu MagarePro-Vice Chancellor, University of Mumbai
"Our enterprise is situated in a very remote part of Sindhudurg District in Maharashtra in India, and our enterprise helps alleviate social struggles of the Tribal Communities in the area by organically growing indigenous plants and promoting Honey Bee Keeping, farming, and creating jobs. KVIC helped us immensely to gain popularity and be able to refine our business model."
Dr. Yuvraj Kaginkar
Dr. Yuvraj Kaginkar Founder, Bee City India
"We’re deeply rooted in preserving our environment and have an unrivalled passion for producing organic raw honey and promoting Agro-Forestry in the Western Ghats of India."
Nilesh Panikar
Nilesh Panikar CEO, Bee City India
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OUR IMPACT MISSION

  • Our mission is to provide Sustainable Livelihood to Tribal Women from marginalized communities living near forests of Sindhudurg.
  • Land Restoration, promotion of Bio-Pollination & Agroforestry in the Western Ghats.
  • Boosting Agriculture-based Rural Economy.
  • To increase income generation of farmers involved in agriculture and ecology enhancement through beekeeping with indigenous bees.
  • Prevent poverty through beekeeping and organic Madhuvan Honey Sale along with Bee Wax & Allied Byproducts.
  • Educate farmers in beekeeping, increasing their skills, and creating a mutual ecosystem of livelihoods.
  • Giving beekeeping farmers free market access.

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