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Our Idea

The BEE CITY inspires you to adopt Honey Bees as a domesticated bee and your pet, thus providing them with an opportunity to serve you and your environment.

SDG- Sustainable Development Goals

Dr. Madhurita Gupta through her NonProfit Myvets Trust and BEE CITY INDIA is achieving the United Nation’s UNDP (United Nations Development Programme) Sustainable Development Goals (SDGs) and contributing to an Agriculture-based Rural Green Economy through her initiative for food security and biodiversity, contributing directly towards diverse economic, social, cultural and ecological values, which is now widely acknowledged nationally & internationally for the Social Impact it has been creating at the grassroots level. 

Our main focus is on apiculture to support their livelihoods, deliver quality products, and ecosystem services. The recent COVID-19 pandemic has had an undeniable impact on beekeeping and livelihood of various sectors. Myvets Trust is supporting rural communities and improving food and nutrition security during these challenging times by highlighting the importance of bees and beekeeping, including traditional knowledge and practices, the use of bee-derived products and services, and their role in achieving the Sustainable Development Goals (SDGs) in line with UNEP (United Nations Environment Programme) through various outreach & sensitization activities under Atmanirbhar Bharat and  providing employment to people from marginalized communities and making them self-reliant through Apiculture.

rural-empowerment

BEE CITY SDG GOALS

Prevent Poverty

Fight Hunger

Provide sustainable livelihood in Agriculture

Honey Bees promote biodiversity and a vibrant ecosystem

Objectives

  • To harvest organic raw honey at home.
  • To increase per capita honey consumption in India.
  • To promote URBAN BEE KEEPING.
  • Conservation of Honey Bees.
  • Transforming Cities into BEE CITY INDIA.
  • To promote Kitchen/Backyard Farming.
  • To raise awareness of the role pollinators play in our communities and what each of us can do to provide them with a healthy habitat.
  • Incorporated cities, towns, counties and communities across the country are invited to make these commitments and become certified Bee City.

President's Quote

Dr. Madhurita Gupta

President, Myvets Charitable Trust & Research Centre & Founder of MADHUVAN

“With Bee Smart City, we have established a strong community and stakeholders to realise the implementation of Bee Smart City Projects in the pursuit of Sustainable Development Goals and to connect all Smart City stakeholders with proven long-term environmental conservation solutions”

MADHUVAN™ PRODUCTS

Madhuvan™
TULSI/HOLY BASIL HONEY

Procured from Bees reared in a Tulsi/Holy Basil flowering plant farms

Madhuvan™
MUSTARD HONEY

Procured from Bees reared in a Mustard flowering plant farms

Madhuvan™
AJWAIN HONEY

Procured from Bees reared in an Ajwain flowering plant farms

One in every 3 bites of food we eat is courtesy of insect pollination. Equally important, 90% of all wild plants and trees rely on pollinators for the survival of their species.

Bee House
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Bee City
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Bee Farm
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Bee Industries
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Bee School
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Bee Awards
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Bee Village
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Testimonials

OUR IMPACT MISSION

  • Our mission is to provide Sustainable Livelihood to Tribal Women from marginalized communities living near forests of Sindhudurg.
  • Land Restoration, promotion of Bio-Pollination & Agroforestry in the Western Ghats.
  • Boosting Agriculture-based Rural Economy.
  • To increase income generation of farmers involved in agriculture and ecology enhancement through beekeeping with indigenous bees.
  • Prevent poverty through beekeeping and organic Madhuvan Honey Sale along with Bee Wax & Allied Byproducts.
  • Educate farmers in beekeeping, increasing their skills, and creating a mutual ecosystem of livelihoods.
  • Giving beekeeping farmers free market access.